You are not your audience

Your annual review, created with Shane Parrish

Behind every successful year is honest reflection. This workbook, written by Shane Parrish and reMarkable, helps you find clarity so patterns become visible.

Traditional annual reviews add goals, tasks, and pressure. This is different. It helps you strip everything back to see what to change in your the ahead.

Ready to identify what matters?

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Today's Email: You are not your audience

One of the biggest mistakes I see business owners make with email is this:

They use their own preferences to decide how often they should send.

“I wouldn’t want that many emails.”
“I don’t want to annoy people.”
“I don’t want to frustrate my customers.”

Here’s the reality:

Your inbox behavior is not your customer’s inbox behavior.

Email works when it’s done consistently and, in most cases, at a higher frequency than founders are personally comfortable with.

There is no universal “too many emails.”

There is only:

• Poor targeting

• Weak or irrelevant content

• Inconsistent sending with no data behind it

The idea that you’re “frustrating” customers by showing up more often is usually just a projection.

Real frustration comes from emails that don’t match intent, timing, or value.

Instead of asking, “Would I like this?”

Ask:

• What did I send? (content that earns attention)

• Who did I send it to? (segmentation and intent)

• How often am I sending? (consistent frequency, guided by data—not feelings)

Email isn’t about personal taste.

It’s about patterns, behavior, and repetition done intelligently.

Business owners who respect that tend to win quietly over time.

Best,
Alec

P.S. Have a topic you’d like us to cover in the next edition? Reply to this email and let us know! We're always eager to address.