When Nike does birthdays

It's not about cake, or confetti, but conversions

Author

Alec Beglarian
July 22, 2025

This breakdown shows exactly how they turn a simple "happy birthday" into a masterclass in email marketing.

Every element has a purpose – from the subject line that gets you to open, to the imagery that makes you feel something, to the CTA that gets you clicking.

Check out the full analysis below and steal their best tricks for your own campaigns 👇️ 

Best,
Alec