The “scroll-stopping” Shake Shack email

Is your tech blocking your best ideas?

“We need to be more personalized.”

“We can’t pull that segment for you, the dev team is swamped.”

“We have to improve retention in 2026.”

There’s nothing more frustrating than having big growth goals, but your tech and data are a mess.

If you’re exploring your marketing tech ahead of 2026, make sure you have these key considerations on your checklist!

Today's Email: The “scroll-stopping” Shake Shack email

This Shake Shack email is a great example of how to bring personality into your engagement campaigns.

It uses visuals, short copy, and data from fans to make people want to click — without feeling like a promotion.

Let’s take a closer look at what makes it work.

Best,
Alec

P.S. Have a topic you’d like us to cover in the next edition? Reply to this email and let us know! We're always eager to address.