Small Email Fixes That Make a Big Difference

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Today's Email: Small Email Fixes That Make a Big Difference

Most email issues come down to something simple: people don’t read what you send. Not because they don’t care, but because your formatting makes the message feel heavier than it is.

Here are three easy fixes you can apply to your next send:

1. Break long sections into clear chunks

People scan before they commit. When everything is one continuous block of text, they assume it will take effort and skip it.

Try using short paragraphs and occasional sub-heads to guide the eye. For example:

• Introduce the idea in one short paragraph

• Add a subheading to separate the next point

• Use bullets only where they truly add clarity

This makes the email feel lighter without changing the content.

2. Shorten sentences that try to do too much

Most sentences get confusing because they carry multiple ideas at once. Keep one idea per sentence. Tighten long phrases. Make the subject and verb come earlier so the reader doesn’t get lost.
A good rule: if you need to reread your own sentence to check if it makes sense, it’s too long.

3. Start strong and end clean

Most people decide whether to read an email in the first 10 seconds.
Your opening line should show value immediately — not warm-up fluff.

Then end with intention.
A clear takeaway, a simple next step, or a single CTA.

Ask yourself:
Does my first line make someone want to read the second?
Does my last line make someone want to act?

Best,
Alec