Identify this before you write any emails

Ever stare at a blank screen wondering what to write in your next email campaign?

You're not alone.

The gap between a good email and a GREAT one isn't just about clever subject lines. It's about understanding the fundamental differences between business types and what your subscribers actually want.

Here's the truth:

Most businesses are sending the WRONG types of emails at the WRONG times.

And it's costing them thousands in lost revenue.

But here's the thing...

Different business models require completely different email approaches.

The eCommerce brand that copies a thought leader's email style is setting themselves up for failure. The SaaS company trying to write like an eCommerce brand is missing massive opportunities.

So what's the fix?

First, identify your business type:

✅ eCommerce: Focus on welcome emails, strategic sales emails, abandoned cart recovery, and post-purchase relationship building. Visual-heavy with product showcases.

✅ SaaS: Prioritize onboarding sequences that build habits, customer retention emails that demonstrate ongoing value, and strategic upgrade emails with clear benefits.

✅ Thought Leader: Create welcome sequences that build authority without bragging, deliver promised value, and maintain consistent weekly/daily emails that strengthen relationships.

The real problem isn't writer's block – it's strategic confusion.

Your emails shouldn't be trying to close the sale. They should be bridges that take people to the next step.

Remember: Email is for warm traffic. These people already know who you are. Write like you're talking to friends, not strangers.

And don't forget the power of urgency.

When do most people buy during an email promotion?

Not on day one.

Not in the middle.

But on the FINAL day. Every. Single. Time.

It’s human psychology: urgency drives action.

So stop overthinking your emails and start strategizing them instead.

Your challenge: Look at your last 5 email campaigns. Do they match what your specific business type actually needs? Or are you copying someone else's playbook?

Best,
Alec

P.S. Got a topic in mind? Reply and let us know—your input matters 🙂