How to find ideas for your newsletter

In partnership with

Summer's here. Larry handles calls, jobs, and memberships automatically.

HVAC owners running 3–15 trucks are juggling calls they can't answer, membership lists they can't work, and software that doesn't connect. Larry fixes all of it.

Larry is Podium's AI employee for HVAC. He answers every call and books the job directly onto your dispatch board, 24/7. When your comfort club members are due for a tune-up, he texts them, books the visit, and follows up automatically. Your techs close estimates and collect payment from the field.

Air Design booked 13 extra appointments in their first 30 days.

Arctic Air grew revenue 30% year over year. Premier Heating & Air tripled lead conversion.

One system. One flat monthly fee. Built for HVAC businesses your size.

See what Larry can do for your business.

Learn More Today

Email: How to find ideas for your newsletter

Coming up with ideas should be a system, not a scramble. So today I'm going to show you how you can come up with ideas for your newsletter and not stare at a blank doc wondering what to say to your subscribers.

Start strategic.

Decide the one job your newsletter does for readers, then write toward it every week. Email Mastery, for example, exists to help email marketers write better emails and think more strategically. That is its single job. Once you name yours, every idea you collect has a place to land, and your back catalog compounds instead of wandering.

Then, you have to look at these 5 sources to find your idea

• Customer questions. Whatever buyers ask before and after they purchase is a topic, already validated by demand. Pull from your email replies, DMs, and support messages, then answer the most common ones.

• Sales objections. The reasons people hesitate to buy make sharp angles. Handle one objection per email and you teach and sell at the same time.

• Reviews and forums. Read reviews of products your customers use and search Reddit for the problems they post about. The exact words they use become your subject lines.

• Your best past emails. Find the three with your highest open and click rates, then write a follow-up. Proven interest beats a fresh guess.

• One real result. Share a number from your own business, like a promotion that lifted repeat orders 18%, and walk readers through why it worked.

Capture every idea in one place the moment it lands. A list with ten entries means you never write from zero.

Best,
Alec

P.S. Have a topic you’d like us to cover in the next edition? Reply to this email and let us know! We're always eager to address.