Email deliverability wake-up call

I had to share this eye-opening conversation that I recently had with a client…

While analyzing their email performance, what we uncovered left them speechless.

Their team was stuck in the "create → send → repeat" cycle with no real strategy beyond pushing more emails to more people when sales were low.

Sound familiar? 🤔 

During our deep-dive analysis of their last 30 days, we uncovered some shocking stats:

- 85% of their email list was either dormant or hadn't engaged in 90+ days
- ALL their emails to Microsoft and Google addresses were landing in spam folders
- Their team was focused solely on creating and sending campaigns, with zero post-campaign analysis

They weren’t sending smarter—they were sending more.

So, we developed a strategic plan that includes:

→ Comprehensive audience audit
→ Detailed post-send analysis framework
→ KPI monitoring system for improved targeting
→ Structured audience management process

The result? Instead of blindly sending more emails, they'll now have clear insights into what works and what doesn't.

Most companies are leaving money on the table by not having a proper post-send analysis process.

From my experience working with hundreds of clients, only about 5% of companies have this set up correctly.

Here’s the thing:

Sending more emails isn’t the answer. ❌ 

Sending better emails to the right audience is. ✨ 

And without post-send analysis, you’re flying blind.

Are you confident in your overall email deliverability?

Best,
Alec

P.S. Got a topic in mind? Reply and let us know—your input matters! 🙂