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Edition #31: The Email Marketing Checkup You Shouldn't Put Off

Do a quick audit before Q3 starts

Author

Alec Beglarian
March 10, 2026

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Today's Email: The Email Marketing Checkup You Shouldn't Put Off

Hello email aficionados,

As usual, we're sharing the most valuable reads to make email marketing successful:

  • How to do an email audit

  • 5 steps to mobile-first email design

  • Bored Cow's recipe email breakdown

📧 How to Audit Your Email Marketing

A good email audit helps you figure out what's working, what's not, and where you're leaving results on the table. Here's how to run one.

Pull your numbers first

Look at the last 3 to 6 months of data. The metrics that matter most are open rates, click rates, unsubscribe rates, and conversion rates. If any of these are trending down, that's your starting point.

Manage your subscribers list strategically

  • Move subscribers who haven’t engaged in 60–90 days into a dormant segment, not the delete button

  • Run a structured re-engagement campaign monthly, quarterly or semi-annually depending on your sending cadence

  • Only suppress emails that bounce or unsubscribe. Your list is an asset. Manage it well.

Check your content and subject lines

Are your subject lines clear and specific, or vague and generic? Test different lengths and tones. Inside the email, make sure every message has one clear call to action, not three or four competing links pulling attention in different directions.

Review your timing and frequency

  • Are you emailing too often and burning people out?

  • Too rarely and losing momentum?

  • What days and times get the best engagement?

Don't forget mobile

More than half of all emails get opened on phones. If your design breaks on a small screen, you're losing people before they even read a word.

🗃️ From the article vault

Here's a stat that might sting a little: 54% of all emails are opened on mobile devices. That means more than half your subscribers are reading your emails on their phones.

And if your emails aren't designed for that? Buttons are hard to tap, text is hard to read, and formatting looks off. 52% of people say a bad mobile experience makes them less likely to engage with a brand again. So you're not just losing a click. You're losing trust.

The fix is mobile-first email design. We put together a full guide covering 5 practical steps to make sure every email you send looks great on any device.

📫️ From the inbox

This email is from Bored Cow, a plant-based milk brand, promoting a Strawberry & Blueberry Iced Matcha recipe featuring their strawberry milk.

Here's what we liked in this email:

  • Single-column layout that's built for mobile. No side-by-side blocks that break on small screens. Everything stacks cleanly and scrolls naturally with a thumb.

  • The hero image does the heavy lifting. You don't need to read a lot to know what this email is about. The product shot is bright, colorful, and instantly grabs attention.

  • Clear difficulty level sets expectations upfront. That little "difficulty level" badge removes hesitation. It tells the reader this is easy before they even think about whether it's worth their time.

  • The copy is short and benefit-driven. "Easy to make. Refreshing. Looks cute." That's it. No long paragraphs. They gave you three reasons to care in under 10 words.

  • They credit a real creator. Mentioning @lilsfitlife adds social proof and makes the email feel community-driven instead of purely promotional. It builds trust.

  • The bottom section extends the session. Instead of ending the email after the main recipe, they give you two more drink ideas. This keeps people engaged and clicking even if the first recipe wasn't their thing.

👀 Worth the read

Best,
Alec

P.S. Have a topic you’d like us to cover in the next edition? Reply to this email and let us know! We're always eager to address.