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- Edition #25: Stop calling your email list a “marketing asset.”
Edition #25: Stop calling your email list a “marketing asset.”
There are real people who gave you permission to enter their inbox.
Alec Beglarian
September 09, 2025
In partnership with
Get Featured by Publishers Driving Holiday Amazon Sales
This holiday season, top publishers are hand-selecting a limited number of Amazon brands to feature across high-impact channels like gift guides and newsletters to reviews and listicles — reaching millions of ready-to-buy shoppers.
Here’s why it matters:
Only a select number of 7–9 figure brands will be chosen
Publisher placements put your products in front of shoppers already primed to purchase
Levanta is partnering directly with these publishers to connect them with brands positioned for holiday success.
If your brand qualifies, you could secure premium placements that drive measurable growth with predictable CAC.
Today's Email: Stop calling your email list a 'marketing asset'
As usual, we're sharing the most valuable reads to make email marketing successful:
Why treating your email list as a relationship (not a “marketing asset”) is the key to long-term engagement.
How to build cart abandonment emails that recover lost sales without gimmicks.
A wine brand’s clever cart abandonment email and what makes it work so well.
📧 Email Strategy Is About Relationships, Not Blasts
Every email you send either strengthens your relationship with your audience… or slowly erodes it.
Most marketers obsess over short-term metrics while engagement quietly bleeds out.
List fatigue and churn aren’t accidents. They’re the direct result of a poor email strategy.
The real culprits?
→ Blasting irrelevant content (“Why am I getting this?”)
→ Sending at the wrong times
→ Getting frequency totally wrong... too much or too little
→ Treating every email like a sales pitch instead of building a relationship
I once worked with a SaaS company that couldn’t figure out why their open rates and overall engagement rates were tanking.
Their solution? Send more emails to “stay top of mind.”
Spoiler: It only made things worse.
The fundamental mistake?
They were thinking about their needs, not their subscribers’ needs.
How to fix it:
✅ Segment based on behavior and preferences
✅ Test send times for optimal engagement
✅ Find your Goldilocks frequency
✅ Deliver value first, sell second
Your email list isn’t just a “marketing asset.”
It’s a relationship with real people who gave you permission to enter their inbox.
Respect that privilege.
Because once trust is gone, no clever subject line or CTA will bring it back.
👉 Are you building a sustainable email strategy, or slowly killing your list?
🗃️ From the article vault
Cart abandonment hurts. On average, 7 out of 10 shoppers add something to their cart and never finish checkout.
But here’s good news: with the right email, a huge portion of those “lost” sales are actually recoverable. And you don't even have to send more emails. Only a few smart ones will do.
Timing, tone, design, and the right CTA can turn hesitation into action without relying on gimmicks or endless discounts. In this blog, we dig into the anatomy of a successful cart abandonment email and show you how to transform drop-offs into one of your most reliable revenue streams.
💌 From the inbox
It’s a cart abandonment email from Sometimes Always designed to remind shoppers of wines they viewed and push them to buy before they sell out.
Here's what we liked in this email:
Strong headline: “You’ve Got Great Taste” grabs attention right away and makes the reader feel recognized and valued.
Urgency & scarcity: Phrases like “very limited quantities” push readers to act quickly before the items sell out.
Visual hierarchy: Oversized headline, crisp subhead, then product grid guides the eye, while neutral backgrounds let labels and buttons command attention.
CTA system: One primary “Shop Now” above the fold, product-level “Shop” buttons, and a final CTA give multiple on-ramps for different decision speeds
Product + price clarity: Showing bottles with names, vintages, and prices helps customers make fast, informed decisions.
👀 Worth the read & a watch
Best,
Alec
P.S. Have a topic you’d like us to cover in the next edition? Reply to this email and let us know! We're always eager to address.