Edition #22: Don't delete your quiet people

Step-by-step approach to re-engage them.

Author

Alec Beglarian
June 10, 2025

Sponsored by

Looking for unbiased, fact-based news? Join 1440 today.

Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.

Today's Email: Don't delete your quiet people

Hello email aficionados, 

As usual, we're sharing the most valuable reads to make email marketing successful:

  • If chasing open rates benefits your business or not

  • How to wake up your dormant email subscribers

  • Real breakdown of a high-converting sales email

🤔 Unpopular Opinion: Chasing High Open Rates Might Hurt Your Revenue

The first email metric every marketer tracks is: open rates. But it starts hurting the business once they get obsessed with it.

Here's what really happens when you optimize purely for opens: you start writing clickbait subject lines that get people to open but disappoint them inside. "You won't believe what happened..." gets opens but builds zero trust with your audience.

Let's say you have 1,000 subscribers. Email A gets a 40% open rate (400 opens) but only 1% of those people buy - that's 4 sales. Email B gets a 20% open rate (200 opens) but 5% of those people buy - that's 10 sales.

A decent open rate with engaged subscribers who actually buy beats sky-high open rates with curious clickers who never purchase. I've seen businesses double their email revenue while their open rates dropped significantly.

So should you track opens?

Absolutely. But don't optimize for them at the expense of everything else. Use open rates to identify problems (like deliverability issues) or spot trends, but focus your energy on writing honest subject lines that attract buyers, not browsers.

🗃️ From the article vault

Imagine you're throwing a block party, but only 20% of your neighbors show up. Do you assume the other 80% hate you and move away? Of course not. They might be busy, didn't see the invitation, or are waiting for the right event to bring them out.

Your email subscribers work the same way.

The majority of your email subscribers are dormant.

While most marketers panic and hit delete, smart email marketers know how to knock on the right doors with the right message. They understand that unengaged with your emails does not equate to unengaged with your brand.

This guide reveals how to re-engage with your dormant subscribers.

You'll also discover:

✅ How to identify who's actually sleeping vs. who's moved away
✅ The automated sequence that works while you sleep
✅ Real examples from brands getting 40%+ re-engagement rates
✅ Morning Brew's A/B testing secret for consistent opens

💌 From the inbox

This email is a sales pitch for "The Copy Cure" course, offering 50% off for 5 days only.

What we liked in this email — 

  1. Casual, conversational tone throughout - Reads like Marie is chatting with a friend, not delivering a corporate pitch ("Don't wait, Priya...")

  2. Multiple calls-to-action but not overwhelming - Two clear links to buy, placed strategically after building desire and urgency.

  3. Visual countdown timer drives action - The pink circular timer is impossible to ignore and makes the deadline feel real and immediate.

  4. Social proof that's specific and believable - Real names, exact dollar amounts ($79,500), and concrete results (600% increase) beat vague testimonials every time.

  5. Testimonials are formatted for easy scanning - Each quote starts with a star ⭐, has the best parts in bold, and includes attribution for credibility.

  6. Strategic use of bold text for key phrases - "LAST CHANCE," "one month," "THE best decision" - draws the eye to the most important selling points.

👀 Worth the read

Until next time, keep mastering your emails!

Best,

Alec

P.S. Have a topic you’d like us to cover in the next edition? Reply to this email and let us know! We're always eager to address