Edition #20: 21 Must-Have Emails for Your Store

Hello email aficionados,

As usual, we're sharing the most valuable reads to make email marketing successful:

• How Unsubscribe page can help you reduce churn

• 21 revenue-driving ecommerce email campaign examples

• Chamberlain Coffee's effective "random refunds" promotion email

How I Turned Unsubscribe Pages Into $3,400 of New Revenue

Most businesses treat the unsubscribe page like a reluctant but necessary goodbye.

Silent. Final. The end.

But it doesn’t have to be.

That page is still a touchpoint, with a brief moment of attention.

And when used strategically, it can reduce churn or even generate revenue.

A few months ago, I helped a client overhaul theirs—and the results were surprising:

• 23% fewer full unsubscribes

• $3,400 in unexpected revenue

All from a page most people treat like a digital goodbye hug.

Here’s the 5-part framework I used to flip the script:

1️⃣ Warm exit message

A kind, “we’ll miss you” note (no guilt-trips). Just good vibes and gratitude.

2️⃣ Quick feedback option

40% of unsubscribers weren’t annoyed—they were just overwhelmed by frequency. Now we know and can adjust.

3️⃣ Surprise discount

A 20% OFF coupon converted a bunch of “unsubscribes” into “one last purchase” and many came back for more.

4️⃣ Link back to the site

Sometimes people don’t unsubscribe because they’re done with your brand… they just forgot why they signed up. Remind them.

5️⃣ Offer a “snooze” button

Giving people the option to pause for 30, 60, or 90 days kept the relationship alive.

The best part?

It’s almost zero cost to implement this and can turn a dead-end into a re-engagement funnel.

Optimize your unsubscribe page today and stop subscribers from churning.

From the article vault

21 Email Marketing Campaigns Every Ecommerce Store Needs

We've uncovered emails used by the fastest-growing ecommerce brands (like YETI, Casper, and Sephora) and collected in our blog of 21 must-have campaigns. These are the actual emails driving millions in revenue.

In this blog, you'll discover:

• The one welcome email strategy that gets 86% more engagement than any other email you'll send

• A simple three-part sequence that recovers abandoned carts (which affect 70% of your potential sales!)

• The exact timing for follow-up emails that top brands use to maximize conversions

• Which post-purchase emails actually turn one-time buyers into loyal, repeat customers

• The "forgotten" transactional emails that secretly drive additional revenue

Read the full guide here. 

💌 From the inbox 

This email is from Chamberlain Coffee promoting a limited-time "random refunds" promotion where they're randomly refunding 5 orders (up to $100 each) placed on a particular day.

What we liked in this email — 

• Creates urgency with "today only" offer that drives immediate action without discounting products

• Uses gamification to make purchasing exciting - the chance to get a free order encourages impulse buys

• Clean visual hierarchy with a striking green matcha drink as the focal point against tiled background

• Simple, conversational copy that's easy to understand and feels friendly

• Smart cross-promotion of related products ("you might also like") to increase average order value

• Reinforces multiple value propositions at the bottom (store locations, subscription savings, free shipping, cashback) to overcome purchase hesitation

👀 Worth the read

• 10 Things i learned from sending an email every day for a year

• This copywriter’s playbook on getting emails noticed, read and actioned

Until next time, keep mastering your emails!

Best,
Alec

P.S. Got a topic in mind? Reply and let us know—your input matters! 😊