2 Pillars of Email deliverability

Email deliverability is built on 2 critical pillars: Technical and Engagement. 

While technical factors like authentication and sending reputation are important,

Engagement plays a more subtle yet significant role in ensuring your emails land in the inbox.

The Email Engagement Chain starts with sender reputation & trust.

This isn’t just about the ISP—it's about how your recipients perceive you.

Think about it: you’ll always open an email from friends or family because you trust them.

Similarly, you need to build trust with your recipients, making it a habit to open your emails.

Only once trust is established can the real engagement begin.

This includes the importance of your Subject Line and Preview Text to capture attention, along with compelling Content and Copy and a strong Call to Action (CTA).

If your recipients don’t trust you or haven’t had previous positive engagement with your emails, deliverability will always remain a challenge.

In short, a strong email engagement strategy not only builds trust but also drives actions that improve both deliverability and ROI.

Focus on earning trust and positive interactions to turn your emails into a valuable connection with your audience.

Best,
Alec

P.S. Got a topic in mind? Reply and let us know—your input matters 🙂